Cityscape kicks off the 2022 activities with a business breakfast and the participation of officials and experts of the real estate sector in Egypt.

Today, Wednesday, Cityscape Egypt organized a business breakfast under the title "Beyond Local Ambitions", with the participation of Engineer Khaled Abbas, Deputy Minister of Housing for National Projects, and great figures in the field of real estate investment, to discuss the most important challenges facing the real estate sector in Egypt, and to reveal what it has accomplished. At the Cityscape breakfast, the participants discussed many topics of interest to workers in the real estate market, most notably real estate transparency, the real estate industry in the country and its prospects for 2022-2023, Egypt's green ambitions, and the basic difficulties facing the Egyptian real estate market in general, and an updated study was presented on the size of Supply and demand in major cities, and provide solutions on how to provide an attractive investment climate for international and local investor. cityscape Egypt will conclude its series of activities in 2022 with the Cityscape Egypt Conference, at the beginning of next September, followed by Cityscape exhibition, which will take place from 21 to 24 of the same month, at the Egypt International Exhibition Center, which will focus on the main issues of the real estate sector in Egypt. robert Daniel, Director of Cityscape, said: "We are proud to be the largest real estate exhibition in Egypt that discusses and presents the most important issues and challenges facing the real estate sector through a group of elite experts. Our presence this year in the 11th edition of the exhibition is essential to keep pace with the great achievements and expansions made by the Egyptian government in the real estate sector by creating new cities.. The breakfast ceremony began with a welcoming speech by Eng. Fathallah Fawzy, President of Cityscape Egypt Conference, then Eng. Khaled Abbas, Deputy Minister of Housing for National Projects delivered a speech on Egypt's ambitions to promote as a magnet for foreign investments, followed by a session entitled "Insight into the Egyptian Real Estate Market: Discussion" between the government and real estate developers", which was moderated by M. Bashir Mustafa, CEO of First Group, in the presence of Dr. Ahmed El Far, CEO of New City Development Company, Eng. Ahmed Al-Attal, Chairman of the Board of Directors of Al-Attal Holding Company and Eng. Walid Mokhtar, CEO of Ewan Developments, and the session dealt with many pressing issues such as an overview of the real estate market over the past year, a look at consumer spending and home buyers over the past year. The session asked many questions such as "What are the trends that will lead the market in 2022?" - Cities of Heliopolis - What are the opportunities it presents to investors? What is the importance of the government moving to the new administrative capital in 2022 for the market? Best Performing Assets in 2021. The session also touched on sustainability, which will become a major talking point this year with COP 27, and the session covered how organizations incorporate sustainable and green practices into real estate. After the first session, Imad Al-Masoudi, Chairman of the Board of Directors of Aqarmap, gave a presentation on topics such as new technologies that have occurred in recent years to enhance transparency efforts, and asked questions such as "To what extent will the central electronic database of the General Authority for Government Services help in strengthening the government?" Will this help in better allocating resources and increasing investment opportunities? Government policies and procedures that encourage the digitization of data and information? How can the digitization of real estate platforms be improved? And the feasibility and impact of user education in promoting the real estate market? The breakfast ceremony concluded with a session moderated by Ayman Sami, Director of JLL Egypt, titled Global and Local Investments Towards a Local Market and How Multinational Companies Are Looking To Invest in Egypt and Enter Its Prominent Market (China, Germany, Britain ... etc.). The session also dealt with multinational companies operating in Egypt such as (Microsoft, Amazon, Dell, Oracle, PwC, KPMG, MAF, Coldwell Banker), opportunities for new international companies to invest and work in Egypt, and attractive investment opportunities for the industrial real estate market. In addition to the impact of the signing of the Hyperloop Memorandum of Understanding on attracting global investments; And the environmental impact of the hyperloop on the country's green ambitions.