(03) Attal Properties is now _biography.

El Attal Holding announced the rebranding of Attal Properties to _biography, reflecting a shift toward integrated lifestyle-focused developments. The change is limited to brand identity, with no impact on the company's legal structure or existing commitments. The new concept, "Places that tell," aims to position projects as part of residents' life experiences. Sherif Saleh has been appointed CEO to lead this transition.